THE ENERGY IS A HERITAGE
TELECOM ITALIA RESPECT CONTEST
Telecom Italia has started to tell and share its values and proximity to people through actions and initiatives that can be summarized in four main areas of intervention: innovation, community responsibility, dissemination and support to culture, the capillary presence on the territory. Among the projects that Telecom Italia has developed for the community and respect for the territory is “Respect”. The idea is simple: adopt daily lifestyles like using the bicycle instead of the car, meeting in a teleconference instead of taking a plane,
turning off the light when not necessary have a great aggregate value if they become the habitual practice of each of us. From the brief of the contest, “Energy is a heritage” is a memory-inspired spot, a theme that lives its own, almost eternal life, through photography, the protagonist of the entire story we are telling. Our project demonstrates that energy revives the most beautiful moments and is kept as well as our memories.