Dash is one of the home care products created by Procter & Gamble. It is born in America, where it is launched at the end of the 1950s and arrives in Italy in the mid-1960s. Its advertising campaigns have always been symbiotic with the changes of society.
We were entrusted with the task of creating a widespread emotional video within the company to present it to its resources. We have chosen to encompass the corporate concept through characters and phrases of great impact.