DASH

Dash is one of the home care products created by Procter & Gamble. It is born in America, where it is launched at the end of the 1950s and arrives in Italy in the mid-1960s. Its advertising campaigns have always been symbiotic with the changes of society.

We were entrusted with the task of creating a widespread emotional video within the company to present it to its resources. We have chosen to encompass the corporate concept through characters and phrases of great impact.

May, 2017
Date
Bside
Agency
Dash
Client